Create a Novel Pop-Up Holiday Card

Create a Novel Pop-Up Holiday Card Pop-up cards are normally cards that, once opened, have an element of surprise making them both memorable and fun to the reader. In this Psd tutorial, author Mark Mayers will take you step-by-step through the entire process of transforming initial concept drawings through to a fully functional piece of cardboard engineering.

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Tutorial Details
  • Applications Used: Adobe Photoshop…
  • Difficulty: Advanced
  • Estimated Completion Time: 2h +

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Final Product What You’ll Be Creating




Preparation

In this digital age of ecards and Flash-based cards, it’s refreshing to see something a little different. If a memorable design lands on your client’s desk it’s more likely to get you repeat business rather than winding up in the email trashcan! With that in mind, I’ll briefly explain my design process.

First I gathered together my stock images and quickly layered them up in Photoshop. At this stage I wasn’t too concerned about detail, just how the core elements worked as a whole. I then sketched out two design options and after some deliberation, decided to go for the more complex design shown bottom-right.

The next stage was to figure out the folding mechanism. For this design to be feasible It would need to be printed in two parts: The folded A6 outer with a cut step and the actual pop-out graphic separate, which would be glued to the font of the step. If this was a live job I would have emailed these concepts over to my chosen printer, in case he had any suggestions for the mechanics and also costings. Another point would be sourcing a standard square envelope, because when folded the pop-out protruded.

Here’s an almost complete design which I printed out and mocked up. You’ll notice I’ve moved the main greeting to the front as most of it was obscured on the mock-up. It’s worth bearing in mind that 2D designs can look completely different when actually printed.

…and that’s the end of the preview!



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