Create a Rationalized, Geometric Wordmark and Ambigram

We have another great Vector tutorial today. If you want to learn how to create your own graphic identity, through the creation of your own geometric letters, ambigram mark, then this detailed tutorial is for you. The process

involves using curves that are created by aligning a series of proportionately scaled circles. Their radii are determined by precisely angled lines and font weights are metrically specified. Simply put, nothing is left to chance!





Tutorial Details
  • Applications Used: Adobe Illustrator CS3
  • Difficulty: Advanced
  • Estimated Completion Time: 3h +
  • Updated: December 4,2013

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Final Product What You’ll Be Creating





Step 1

Before we get into it, I thought I’d show one of my letters in comparison with Futura Std, that way you get a sense of proportion on how large to create your circles. This is also the grid we’re about to make.


Step 2

In the following steps I’ll leave the letter ‘e’ in place. This will serve as a guide, again for proportion sake, even though we are recreating it from scratch. This letter bowl we’re about to create will later be turned into an ‘a’, ‘e’ and a ‘c’.

To begin, create your first circle. This will be the bowl corner, so to speak. Throughout this section, be sure to have Illustrator’s Smart Guide option turned on (Command + U) and snapping enabled (Option + Command + "). It is not only a time saver in this situation, but also necessary.


Step 3

Create a horizontal line that spans from one side of the circle to the other.


Step 4

Go to Object > Transform > Rotate and rotate the line at a -25 degree angle.


Step 5

Drag the line along its path toward the left side. That way, you have a clear intersection of paths with the circle.

…and that’s the end of the preview!



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